To obtain the rock type-I crack propagation process accurately, a novel fixture is used to make the prefabricated crack of rock propagation along the predetermined direction. In this study, the crack propagation process of rock is monitored with the digital image correlation method (DICM), and a mechanical model of crack directional propagation was established. The results show that the simple crack directional propagation device can effectively realise the stable propagation of type-I crack along the predetermined direction, the crack initiation angle is less than 10°, and the deviation between the peak strength of crack propagation calculated by a simplified mechanical model and the tensile strength of Brazilian splitting is 22.76 per cent and 7.53 per cent, respectively. According to the deformation field evolution law, crack propagation can be divided into three stages: microcrack development, main crack propagation, and main crack propagation. As for the rock type-I crack initiation and propagation mechanism, before reaching the peak strength, the prefabricated crack tip is subjected to maximum tensile stress; the elastic energy increases rapidly, and the dissipation energy increases slowly; after the peak strength, elastic energy exceeds its energy storage limit and released rapidly, and most of the input energy is converted into dissipation energy, which makes the crack propagation rapidly. The crack directional propagation device will be further optimised and improved, and it is expected to provide a new method for the study of crack propagation mechanism, rock failure precursor information and crack arrest principle, etc. It will also provide theoretical references for the optimisation of coal strata directional blasting, fracturing, fracture arrest, and other related technologies in geotechnical engineering.