AusIMM launches new branding at International Conference
Peak professional body of the resources sector, AusIMM, has used the International Mining and Resource Conference (IMARC) in Melbourne to showcase their contemporary new brand revamp.
As a founding partner of IMARC, AusIMM utilised the opportunity to reveal the new modern style across digital screens and banners throughout the Convention Centre, as the first restyling the AusIMM has undergone in 5 years.
AusIMM CEO Stephen Durkin said that the new styling leveraged off the strong 125 year history of the organisation, while reflecting the future direction of AusIMM.
“We stand tall on over a century of recognition for the integrity and the professional standards we uphold. This evolution of our branding builds on this history to promote AusIMM as a contemporary and externally focused organisation.”
The latest AusIMM revamp brings with it a new brandmark, core colour adjustments as well as a core pattern element, to provide key branding consistency across multiple platforms that AusIMM uses and interacts on.
“The most well known brands across the world have cultivated and evolved their brand to foster their recognition over many generations. AusIMM understands this to be an important element of our growth as an organisation,” Mr Durkin said.
The upgraded AusIMM branding will be on display across key areas of the IMARC conference and more information is available on the new website at ausimm.com/brand.
Media Contact: Brigid Meney (Policy and Media, AusIMM)