This case study assesses the application of Mine-to-Mill optimisation combined with Whittle Consulting's Prober economic optimisation for the purpose of economic value uplift in open cut base and precious metal operations. The study extends the application of these optimisation methods to incorporate the recent practice of Ultra High Intensity Blasting (UHIB) developed by Orica Mining Services. The case study deposit known as Marvin is a copper/gold porphyry resource that is commonly used in optimisation software training and industry case studies. It has many similarities to Newcrest's Cadia Hill open pit mine in NSW. Prior desktop research and industrial trials employed static assessments of Mine-to-Mill effects. No prior work other than a Whittle Consulting client study, has sought to assess the impact of variable fragmentation on enterprise economic value. This study examines the use of variable blasting intensity as a driver of economic value maximisation over the mine's life.CITATION: Howe, S and Pan, J, 2018. Application of enterprise optimisation considering ultra high intensity blasting, in Proceedings Complex Orebodies Conference 2018, pp 14-20 (The Australasian Institute of Mining and Metallurgy: Melbourne).