The role of metals in the economy is discussed with regard to the flow of metals through to final demand and is illustrated by data for seven metals. Factors influencing the changing pattern of metal consumption are described, including relative prices. A des- cription and discussion of current metal demand forecasting methodologies precedes a discussion firstly of broad economic trends and secondly of the evolving pattern of metal consumption relative to GDP (metal consumption intensity), as technology and other factors change and as economies mature. The tendency for metal consumption intensity to plateau and decline when economies reach a certain region of per capita GDP, following a rapid rise early in the industrial- ization process, is shown in comparative data for seven metals and six countries.