This review paper presents an integrated and practical insight to blasting geology and its importance. This approach involves developing blasting objective up front and implementing geology specific blast designs. The author refers to this approach as starting at both ends'. There are many human-imposed controls on blasting operations, such as: safety, security, legislative, company standards, heritage, and environmental constraints. Thus it is possible for some operators to lose sight of the controls imposed by nature. This paper demonstrates how site geology controls or influences many aspects of the rock breaking processes and how a focus on this aspect has potential to add considerable value to mining operations. It is obvious that mining companies concentrate their efforts on economic/ore geology (good rock geology). However it is the author's experience that they also concentrate on engineering geology (bad rock geology) only when forced to do so by the ground conditions, but seem to run out of puff before they apply blasting geology (big rock geology). This paper contains five main sections. In the first section, the impact of geological controls on blasthole drilling is briefly discussed in terms of drill selection, penetration rates, bit wear, blasthole stability, blasthole deviation, and health precautions. In the second section the geological controls on aspects of geometric design are reviewed. These include: hazardous minerals, valuable minerals, selection of the blasting techniques, geological structures, blasting direction, and blasting geometry. Section three overlaps with the geometric design section and deals with aspects related to explosives. Topics addressed include selecting the explosive type based on geology, distribution of explosive charge in space and time, explosive performance, and the rock response to explosive loading. In the fourth section, examples are given of the operational complexity needed to implement a blast to cater for difficult bench geologies, environment constraints, past mining (voids) and need for a high degree of quality control. Section five demonstrates geological controls on blast results. Blasting results include the muck pile characteristics, downstream handling and processing, damage to the remaining rock, and blasting emissions.