Of all of the processes in the mining cycle, blasting has the greatest impact on the efficiency of both mining itself and the initial stages of ore processing. The cost of blasting can be readily accounted for, but the true benefits of an effective blasting operation are seldom measured or reported. This means that blasting is seldom optimised in terms of its overall economic impact on an operation. Blasting operations have evolved according to the environment provided by mine management. Most operations seek to minimise the unit cost of each component process (overburden removal, blasting, excavation and transport, crushing or grinding) without recognising the impact that blasting performance has on subsequent activities. The creation of cost centres' or management units' that isolate blasting from its downstream impacts reinforce this trend. Modern blasting technology is regarded as sophisticated by virtue of the mechanical design of the drills, the chemistry of the explosives and the flexibility and reliability of modern blast initiation systems. However, blast performance is controlled by the nature of the rock mass and there is generally an inadequate appreciation of how blast designs should be tailored to suit different rock mass conditions or to meet different blasting objectives. Most operations utilise a limited suite of standard designs without routinely tailoring designs to suit the actual conditions at hand or the objectives of each blast. Mining operations would benefit from tackling the following specific challenges:What is the appropriate target performance for blasting operations to generate the maximum economic benefit for the operation as a whole?How should designs be configured to suit the changing rock mass conditions and operating constraints?What compromise (if any) should be allowed from the ideal to assist conflicting scheduling or other operational requirements?How can blast performance be measured and reported to provide appropriate guidance to future operations?These challenges can be tackled through the process of blast engineering'. This paper discusses the potential impact of blasting performance on the economics of mining operations and the author argues that very considerable benefits over and above those currently being achieved could be realised by improving the routine engineering of mine blasts. The paper then explores how the industry's failure to recognise the economic importance of blasting has resulted in the engineering of blasting operations receiving less management and technical support than is appropriate. Finally, a simple approach to the engineering of routine blasting operations is described as an example of how these challenges can be tackled.