The environmental and social responsibilities of the mining industry have long been recognized by the industry itself, but during the past decade it became one of the main targets for the more radical members of the community. This came as something of a shock to an industry which had always considered that it had acted responsibly within the standards of the day. As far back as early 1968, the Australian Min- ing Industry Council (AMIC) was clipping from newspapers the odd letter written by environmen- talists and critics of mining activities. In those days every such letter was carefully studied to ensure that AMIC, if not having the answers, at least had an understanding of the types of argu- ments then starting to be used against mining activity and in favour of environmental preserva- tion. Within 18 months, the infrequent letter to the editor had become a flood of such letters and feature articles, and the environmentalists' attack on mining activities had been launched in all its Vehemence.