The mining, metallurgical, and petroleum industries can be viewed as financial or as social institutions or both. The differences between these two conceptions of their businesses will influence their environmental and social actions. During the next 10-20 years western industry will be subject to a drop in the growth of a more highly educated labour force and to the emergence of holistic economics, new national goals, and a new ecological perspective. The profitability of the mining industry may therefore be influenced by the human side of its business to a greater degree. The increas- ing human, social, and environmental responsibilities can be discharged by improving the miner's equip- ment; by learning to look at situations through the eyes of all those involved; by developing common `languages' which governments and the public can understand; and by mediating where feasible on the international scene.