Iron ore mining is a major source of export income for Australia. However with the decreasing reserves of high-grade, low-phosphorus hematite ore, there is mounting pressure to provide consistent mineralogical ore grade. Enhanced 3D characterisation and modelling are crucial to respond to these exigent requirements. To tackle this problem a revolutionary mine-based, imaging system (based on Visible Near Infrared - Short Wave Infrared reflectance spectroscopy - VNIR-SWIR) has been developed. This innovative, CSIRO-built prototype produces mineralogical maps that will have a major impact on ore grade characterisation. Australian iron ore companies will benefit immensely by pioneering this emerging and unique mining technology. The significance of VNIR-SWIR reflectance spectroscopy is well demonstrated with field portable spectrometers and airborne hyperspectral systems. At the mine-scale level, this newly developed imaging system will allow accurate and objective mineralogical mapping of mine faces and benches with very closely spaced sampling. These spectral mineral maps will improve deposit delineation and bring accurate and objective ore grade characterisation that will minimise drilling and enhance ore recovery. This will in turn lead to cost saving and better long-term block model planning. This system will also improve safety for mine geologists in providing mineralogical information at a distance, avoiding the need for any close contact with the mine face. The mine imaging concept is a logical response to the industry need for automatic and objective tools for sustainable and future mining practices.