In Victoria's onshore Gippsland Basin, geology is driving brown coal developments, and geologists are key decision-makers. Prompted by volatile energy prices and the likelihood of a carbon constrained future, significant work has been carried out on the next generation of technologies to be applied to this giant resource. These include new-generation gasification technologies, coal conversion processes yielding products as diverse as diesel and fertiliser, drying technologies producing thermal and metallurgical coals and in situ conversion processes. However, coals aren't coals, and brown coal available for new projects will have different quality parameters and mining economics from that currently mined.New projects are likely to be developed on coals with moisture contents averaging 60 per cent and corresponding low energy values. Whilst ash values will be low, averaging just 5 per cent (dry basis), this will at times approach 10 per cent, which is a level that would challenge the installed-generation technologies. Sulfur values will average 0.4 per cent (dry basis), but at times exceed 0.6 per cent, requiring technologies that address the potential for sulfur dioxide emissions. Whilst localised high levels of the fluxes iron (>1 per cent dry basis) and sodium (>0.3 per cent dry basis) would increase fouling of installed technologies, they may be suitable for selected next-generation technologies.Project viability for this next generation of technologies will be strongly influenced by mining cost, and geologists are playing a role in identifying higher-value coal. At its simplest, this is being achieved for open cut mines through regional, vertical strip ratio assessments, which are considered a first-order proxy for mining cost. Follow up assessments are incorporating mining and processing cost, coal quality penalties and product revenues. At a regional scale, it is informing the likely location and relative timing of future mine developments, as well as thinking around rehabilitation strategies, infrastructure and land-use planning.For deeper coal, factors like macro permeability, the ability to isolate seams from aquifers, groundwater chemistry, pressure temperature conditions, connection with groundwater recharge and in situ biota are being used as vectors to in situ coal conversion opportunities.Matching coal to the next generation of technologies has benefited from regional-scale geological studies of coal quality and mining economics, and has benefited from early engagement between geologists, technology developers and project proponents.CITATION:Maher, S and Love, G, 2014. Matching brown coal to the next generation of Latrobe Valley projects, in Proceedings Ninth International Mining Geology Conference 2014 , pp 77-84 (The Australasian Institute of Mining and Metallurgy: Melbourne).