The impact of non-ferrous smelters on their local surroundings is well monitored and guarded by various actors: the owners looking for profitability, the villagers looking for employment, the consumers asking for ever cheaper products and services, the government collecting taxes and all cherishing the environmental impact. Recent challenges facing the industry are various new doomsday projections: that we will be running out of base metals, that the ground we dwell on will be contaminated by the use of products. Smelters, such as Boliden's Rnnskr Smelter have a long history of increasing non-ferrous resources by recycling. It is shown that extraction and recycling of metals together with energy recovery can be integrated in a modern, profitable and clean smelter. Examples of efforts to further improve the business will be discussed such as flowsheet rationalisation, environmental investments, new feed from recycling and energy utilisation.