The measurement of error in assays collected as part of a mineral exploration program or mining operation, including errors introduced during sampling, sample preparation, or geochemical analysis, historically has been undertaken in a variety of ways. Different parameters have been used to describe the magnitude of relative error and each of these parameters is related to the standard measure of relative error, the coefficient of variation. Calculation of the coefficient of variation can be undertaken in a variety of ways; however, only one produces unbiased estimates of measurement error: the root mean square coefficient of variation calculated from the individual coefficients of variation. CITATION:Lawie, D and Stanley, C R, 2012. Average relative error in geochemical determinations - Clarification, calculation and a plea for consistency, in Proceedings Sampling 2012 , pp 181-184 (The Australasian Institute of Mining and Metallurgy: Melbourne).