One of the earliest and continuing challenges in driving sustainable development in large scale resource industry projects is around the issue of assessment - how do you measure the sustainability of a mineral operation? One of the key road blocks when confronted with this challenge is the temptation of technical folks to reach for a definition of sustainability or sustainable development. But definitions, by definition, have boundaries and limitations that serve to constrain thinking - they limit the thinking of what we can achieve with sustainability (it also acts as a barrier that constrains innovation)._x000D_
Rather than seeking definitions, better understanding of the core perspectives around sustainability and their application to the minerals industry provides a much more powerful platform from which to conduct assessments. But it is only when these perspectives are combined with the right framework and supporting techniques that the complex becomes doable. With the support of the perspectives and the framework, various assessment and measurement methodologies can be used; the challenge is communicating to stakeholders the sustainability character of the project in ways that are meaningful and to which people can connect. Assessment is not about finding the best or most accurate methods that fulfil strictly academic and possibly abstract requirements. The challenge is to help people understand what the impacts are, and what the value contributions will be, in a format and language that make sense in their world-view._x000D_
FORMAL CITATION:Murphy, A, 2009. Measurement? Assessment? The real challenge is communication, in Proceedings SDIMI 2009 - Sustainable Development Indicators in the Minerals Industry, pp 227-232 (The Australasian Institute of Mining and Metallurgy: Melbourne).