*This is an abstract only* Geometallurgical initiatives have demonstrated considerable value to operations that have trialled them. However, it is extremely difficult for these initiatives to become properly embedded into the operations and for that value to be realised on an ongoing basis.This paper will explore some of the historical reasons why this is the case. Some of these reasons include the limited tools available to manage an integrated operation. These, in turn, have resulted from poor communications infrastructure, inadequate sensor capability and the way technical mining software has evolved over the last 30 years.This paper will then investigate how the evolution of technology in recent years can help overcome these constraints and compare progress with similar industries.CITATION:McCullough, G, Mutsaers, B and Jessop, J, 2013. Obstacles to embedding geometallurgy decision-making into operations and how to increase maturity of this critical capability, in Proceedings The Second AusIMM International Geometallurgy Conference (GeoMet) 2013, pp 139-140 (The Australasian Institute of Mining and Metallurgy: Melbourne).