Published information on technical and market developments in the uses of zinc tends to dwell very largely on two groups of uses of zinc - zinc coatings (mainly galvanising) and zinc casting alloys. These two groups account for two-thirds of primary zinc consumption. However, if total zinc consumption is taken into consideration, coatings and casting account for a little over half the total. Either way, the health - or otherwise - of these 'other' uses of zinc can have a substantial effect on the industry as a whole. The aim of this paper is to put the whole market picture for zinc into better focus, concentrating on the factors which can affect consumption in the 'other half' of zinc's markets: brass - the third most important market for zinc at around one million tonnes - responds to changes in the economic cycle. It has seen substantial changes in the balance between different forms of semi products, and, in Europe at least, some real market gains; zinc sheet - one of the original uses of zinc in Europe - has grown substantially in some countries, but remains almost unknown elsewhere; and zinc pigments and compounds are so numerous that - barring the substitution of zinc oxide in rubber - major overall changes in the market are unlikely. The paper examines these markets and assesses their potential and implications for zinc markets as a whole.