The mineral pulp as it passes through grinding-classification, flotation and solid-liquid separation is examined in the context of it being a particulate fluid. By focussing on the complex viscosity and yield stress of the fluid, new control strategies are discussed. The mineral-particulate fluid is dominatred by non-Newtonian rheology (ie shear thinning, shear thickening, shear yield stress and compressive yield strength). The control of this Theology is seen to be dependent on the fundamental practice-particle interaction forces and with adequate information, it is possible to use the complex shear properties to advantage. The advantages, in terms of final waste and concentrate management, to high weight per cent solids in the mineral particulate fluid, are explored and control strategies outlined.